“Experiences, rather than possessions, have become the new markers of success. … [Today’s travellers] are much more about collecting experiences that are personal to them.”
If you transport your customers away from their daily lives to somewhere desirable, an escape, then your travel marketing campaign has succeeded in engaging with your audience. In the early days, travellers were inspired by words of faraway undiscovered places, then glossy picture-packed brochures lined the shelves of travel agencies. Now, it’s all about Instagram and digital content. User generated content, videos and images that tell a genuine story, dominate travel marketing in this generation.
Travellers do more browsing before buying than in any other industry
We’re all dreamers, we challenge you to find one person you know who doesn’t have a bucket list of places they want to travel to. The travel industry is not only competitive, but it differs from all other consumer markets, because it is muddied by digital data from the dreamers who click on lots of different sites and perform many searches without the eventual intent to purchase.
We’ve executed many travel marketing campaigns that we know will increase conversion and brand loyalty. Whether you run a TV campaign with tracking tags to understand the impact on your website immediately after the ad airs, or become a travel partner to your customers by providing them with travel news we’ll provide insight on which travel marketing campaign is right for you.
Gaining likes and engagement on your content is great, but do these translate to sales? We track the right numbers and optimise your engagement for increased sales.