Search Engine Optimisation (SEO) can be the difference between winning or losing online. eCommerce businesses, especially those in the competitive health, leisure and travel markets often invest in beautifully crafted websites that aren’t built to be found by Google.
The dynamic nature of SEO, and the fact that there are so many elements to consider in an SEO strategy, can seem daunting. However, our comprehensive audit and strategic project management setup of SEO projects, teaches you the basics.
A long-term solution to increasing your website traffic
In 2017, 70-80% of search engine users focus on the organic results ignoring the paid ads; SEO is a long-term solution to improving your website traffic. If you get it right, and you’re patient, you will reap the rewards for longer.
The fitness market, for the first time, has surpassed 9 million members at facilities across the UK; Along with this hunger for fitness, comes more savvy customers, travellers and fitness fanatics are seeking more relevant and trusted content. You can now complete a membership application online, and across the travel industry, companies are harnessing tech and AI to create exceptional content for users. Therefore, the need for an SEO strategy that harnesses content, backlinking, technical development and user experience is now more important than ever.
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Award winning ethical adventure clothing brand
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Technical audit of your website
If you’re unfamiliar with the process of SEO, or perhaps you’ve been misled in the past. Now is the time to get it right from the ground up. We work with you to make sure your website is a solid foundation for SEO; that means carrying out a technical audit to understand how the site is categorised and where it currently ranks for the keywords that are relevant to your business.
Targetted and achievable keyword research
The next step of the process is identifying keywords that will bring traffic to your site, and that are achievable to work on. The health, leisure and travel industries are notoriously competitive when it comes to SEO; we identify the niche keywords that will increase traffic and convert.
We’ll then work with you to create keyword rich content that converts. Video content has been proven to increase search engine ranking too; including this form of content in your strategy also serves as a fantastic brand builder. Most importantly, as with all marketing campaigns, we will continually monitor and optimise your SEO strategy and give you feedback on areas for improvement.
Ongoing support and consultancy
The challenge of SEO is staying on top of Google and other search engine algorithm updates. Google’s Penguin and Panda updates created some big shifts in ranking for companies. It’s important to understand that SEO is not a ‘carry out and move on’ campaign – it needs continuous work for you to stay ahead.