"Cresco responded to a very last-minute brief for some unique product copy. They helped us out enormously, not only delivering on brief to a tight timescale with great professionalism, but also suggesting further areas of improvement for SEO."
Marketing Director, Bradshaw Taylor
Bradshaw Taylor are the UK distributor for a variety of well-known outdoor clothing brands including Icebreaker, Schoffel, Keen, Sherpa Adventure Gear and Black Diamond.
As well as acting as the main point of contact for all UK distributors of these brands, they also manage their digital presence including the development of the UK websites.
Scroll down for the challenge and our solution.
The summer range for Sherpa Adventure Gear is over 150 products large and ranges from highly technical jackets to intricately crafted beaded bracelets and accessories. The digital team were launching a number of websites in parallel and needed support on content writing.
The UK web descriptions needed to fit with the Sherpa brand voice, which demonstrates the technicality of their products and the Himalayan heritage of their brand. The content also had to be unique and completely original in comparison to the US website, and include their specified keywords. Additional unique Amazon descriptions were also required for most of the summer product line.
Given that we have strategic SEO experience and creative writing skills, we were able to tackle this project head on to provide a full suite of engaging and inspiring product descriptions for Sherpa Adventure Gear.
The Amazon product descriptions we created focused on not only the primary keyword, but included a range of secondary keywords so that the Sherpa products can be found on the Amazon search.
All descriptions touched on the Himalayan roots of the Sherpa brand whilst demonstrating the technical and aesthetic benefits of the products for their customer base.