Award-winning ethical and natural fibre eCommerce site

Cresco are saviours to us! They are experts in their fields, extremely thorough and always helpful and informative.  Unfortunately, our site was a bit of an SEO mess to sort out at first, but they prioritised the most important tasks to fix and got us back on track.  


Since starting with Cresco, we have seen great improvement and growth, we now have specific goals in place and the knowledge to reach them.  Also, very importantly for a small business like us, we are working with people we trust, we know they are doing their best for Nature Shop and they take a genuine interest in our business and what we are trying to achieve.


In the past we have found a lack of transparency with SEO services, but this is definitely not the case with Cresco, they are always happy to explain to us what they are doing, how they are doing it and have also taught us the aspects of SEO that we can carry out ourselves in house. I would wholeheartedly recommend working with Cresco, they are lovely people to deal with and we are looking forward to what the future holds for Nature Shop.

Mel Piagesti Natureshop



Natureshop is an award-winning eCommerce business that specialises in ethically sourced, natural fibre clothing and footwear for the outdoors, travel and leisure. They are passionate about all things outdoors, which is why we were super keen to work with them.

They stock a wide variety of high quality, technical clothing for hiking, running, skiing and snowboarding (we often get carried away filling up a shopping basket on their site!).



The challenge  

The Nature Shop team manages all aspects of the business in-house from product sourcing to procurement, stock ordering, picking and packing, accounts and admin. They struggled to prioritise their digital marketing and were overwhelmed by the sheer number of things that needed doing.

They had bad experiences with digital marketing agencies and freelancers in the past, and they didn’t see the return on investment they had hoped.



40 position increase in one month for one keyword!


Our solution

We started our journey with Nature Shop working on their SEO. We held an initial discovery workshop to get an understanding of what makes the team tick and what their goals are. We then put together a bespoke SEO strategy that works alongside their day-to-day workload. We set them up in our project management software, Wrike, where we’re able to plan and track tasks monthly.

The results

Since working together on improving the on-page SEO elements of the Nature Shop site, and undertaking a big project to improve the keyword implementation and categories for products, we have seen some fantastic improvements in search engine ranking positions. In month 1 of optimisation, key products increased positions between 8 and 47 places.

Nature Shop’s technical site audit score continues to improve monthly and is 20% better than when we first started working together.



Werks Central

15-17 Middle Street



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