Werks Central

15-17 Middle Street

Brighton

BN1 1AL

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Marketing strategy 

52% of travellers book online, do you have a marketing strategy that reaches them?

 

Perhaps you’re seeing a decrease in direct sales, or you’re confused about which marketing channels to use. We will guide you so that your marketing strategy is shaped by your customer demographic, and the marketing channels you use to drive revenue are relevant not just to your industry but to your business.

Tried and tested marketing channels

The dynamic nature of marketing and, most specifically digital marketing, makes it difficult for SMEs and business owners to stay ahead of the game. We’ve worked with many fitness, travel and leisure brands and we know what works and what will burn budget with no return on investment. 


Having carried out TV, Radio, print, SEO and PPC campaigns, we create marketing strategies that consider the whole marketing mix, and we’ll carry out rigorous research into your customer demographic, past sales and campaign performance to ensure your marketing strategy delivers results.
 

A linear process from analysis to progression

 

We follow a linear process whilst working on your marketing strategy that is bespoke to each client but takes into consideration four key things; Analysis, Strategy, Collaboration and Progression. Despite our extensive knowledge of the health, travel and leisure market, we know that every business is different; We take time to get to know you and to analyse your previous successes and failures so that we’re coming at your marketing strategy from the same angle. 


Once we have the data we need, we’ll combine this with our experience to put together a marketing strategy that is bespoke, consumer-led and highly focused on your business goals and budget. A truly successful marketing strategy should take into consideration key messaging, branding, marketing campaigns, resourcing, budget and review. 
 

 

Natureshop

Award winning ethical adventure clothing brand

ERV International

Award winning winter sports and cycling travel insurance business

Review and improvement every step of the way

 

We work with you collaboratively throughout the process to ensure you are happy with the direction of the marketing strategy, and that you have sufficient resource within the company to carry out marketing campaigns in-house. If you don’t, we’ll act as an extension to your team, submerging ourselves in the business, rolling our sleeves up and managing the campaigns daily.

The key to any successful marketing project is progression; it is imperative that your marketing strategy delivers return on investment. We set up comprehensive analysis and review tools, so that we can monitor and report back on your marketing campaigns.