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Clipper Round The World Yacht Race. How did Brandwave engage with the public emotionally?
"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did". Wise words from adventure company Clipper, who every other year hosts a race where amateur sailors compete to be the first team to make it around the world. Since 1996, the Clipper Race has enrolled over 2,000 participants with around half having no previous sailing experience. There is an even balance between male and female contestants, and there is no upper age